The research discusses what would make efforts more effective while preparing for effective entrance into the internet. The options appear to be balanced and fair. This research is presented in a way that presents itself as non-biased. The research provides enough information for both the negatives and positives of the data presented. The research does provide information on the correct avenues however very little takes place that compares the various choices given. The research indicates that combinations of techniques need to be utilized for the best results. However, there are not any distinctions as to which combinations are the most effective. The choices are supported by providing information that proves these methods were useful in other situations. The research does most of all provide information regarding proper management styles and communication in a company that is attempting to delve into the world of dot-com.

The research does offer information that could help to sway one's opinions toward specific techniques; on the other hand, there are no direct indicators that state a method is more effective than another. Politics plays a small role in this particular research. In addition, the changes should be affordable for most business. Considering most of the changes incorporate changing way of thinks and some internal business processes.

All information is presented in a manner, which makes it easy to understand and provides graphs and charts that afford...

There are no instances of useless jargon that takes away from the importance of the information being provided. This study is targeted towards companies/businesses that may or may not have begun to venture into dot-com. However, the nonprofessionals do not feel left out. The information is presented in such a way that anyone could perceive it as just as an informative article. The language of the research can be considered plain and direct. The information is compelling in its presentation and format. Everything is given in simple terms with numbers of cites and other reference to use as supporting information and additional clarity. The style and language add to the effectiveness and ease of use of this particular article.
The uses of "real world" examples give additional support and add to the effectiveness of the article. Another aspect that adds to the effectiveness of the article is the simplicity in terminology and the semi- laxness presentation style make the reader feel like the information is not being forced on them, instead it is given in a manner that allows the information to be absorbed and processed at the readers own discretion. All of these components come together to create an effective and informational study.

Reference

Venkatraman, N. (2000, Spring). Five Steps To A Dot-Com Strategy: How To Find Your Footing on the Web. Sloan Management Review, 41(3), pp.15-28.